Nadeem is a designer working on emerging technology across digital and physical experiences. These projects are mostly experiments and side projects.
Rethinking Users: is a book and toolkit I designed and illustrated with coauthors Mike Youngblood and Ben Chesluk. The book introduces a radical new approach that questions some of our most fundamental ideas about the nature of user experience. It argues that our notions of simple, direct relationships between people and products are no longer valid in today's complex, technologically interconnected world. The fun and practical book includes a deck of user archetype cards and step-by-step team activities for discovering overlooked users and unlocking design inspiration.